Marketing for the performing arts,
from the stage to the office.
I'm a social media and marketing professional and an active cellist based in Manhattan.
I've managed institutional accounts for a professional orchestra and a luxury salon, and I've spent my life on the other side of the stage lights.
That combination shapes everything I make.
It’s content that respects the art, speaks to real audiences, and grows them.
Social Media Management
I ran institutional accounts, owning the content calendar, then capturing, editing, writing, and posting original photo and short-form video tailored to how each platform actually works. Polished reels and carousels for Instagram, hooky video for TikTok, and longer cuts for YouTube. At the Richmond Symphony, I managed all three ecosystems simultaneously, then tracked organic performance to shape the next month's content, growing followers while deepening engagement with the audiences we already had.
Segmented Audience Communication
A subscriber of fifteen years and a first-time ticket buyer need different messages, and I write for both. I wrote, proofread, and edited Symphony email communications to segmented lists of subscribers and single-ticket buyers, tailoring information and tone to each group, and maintained concert listings, program details, and guest artist profiles on the website.